Here are some common terms you will face while playing with ZEF.
Survey. A survey is a key data collection tool in knowledge management. They are usually done using digital tools.
Response. When a respondent gives a response on one of your surveys, you've got one response. When a respondents gives a response on two of your surveys, you've got two responses! If the same respondent gives a response on one survey twice, you again have got two responses.
Respondent. A person who has responded to a survey.
Response rate. The percentage of respondents among those that were invited.
User. Users are the people who are a part of your organization. The management of users is based on the fact that they can see the content they have created and the content that someone else has shared with them. In addition to the Member role, it is also possible to have the role of an Admin or Owner
Contact. A contact is an identified respondent, as opposed to an anonymous respondent. If a contact gives a response on multiple surveys, you can view and compare all their responses together to know your contact better. You can import as much background information about your contact as you want.
Design. The design of a survey is a key factor in the respondent experience. It should reflect your brand and visual style. The designing of a survey is supported by the Design bot.
Welcome card. The view that respondents see when they open a survey. The welcome page is useful in situations where enough information cannot be included in the invitation message. In our experience, the use of the welcome card reduces conversion, so we do not recommend its use unless it is necessary.
Card. In your survey you present your questions with the help of cards. One question card has one question or info in it. In the Analyze-page you will find data cards which include data of one question, data from the whole question group, or data that has been combined from two different data cards.
Info card. Info cards do not ask any questions, but, for example, provide information about the next part of the survey. Info cards can help the respondent's experience, but they should not be used excessively, without a good reason.
Question groups. Questions are organized into groups according to, for example, subject areas. ZEF survey tool has two different question group types: Simple and Intelligent. Read more about question groups from the Using Question Groups -article.
Question type. When asking different kinds of questions, you need to have different styles of asking and presenting those questions. The tool has Basic and Input question types where you can find the right ones to meet your needs. Read more about different questions types from the Question types -article.
Mapping a question. If your survey includes Outcomes, remember to map the questions with the outcomes. That means that you define which response affects the outcome a respondent gets after responding to the survey.
Thank you screen / Outcomes. At the very end of your survey, you can choose to either show a Thank you screen or Outcomes as the last screen that the respondent sees. On the Thank you screen you can add a picture if you would like, and thank the respondents for their responses. You can also add a link if you want to direct the respondent to your website. An Outcome is given to the respondent based on their answers. You can build as many outcomes as you like and use them to build an interactive survey.
Email notifications. You can set an email notification to be sent for a specific reply or combination of replies. An alert can be useful, for example, for contact requests, leads or complaints that you want to respond to immediately.
Language versions. The survey can be translated into several languages and the answers can be collected in the same database. There is no limit to the number of languages in a survey.
Accessibility. Accessibility of digital services is part of good customer service. In public administrations, it is also a legal requirement. WCAG 2.1 is a set of guidelines that provide guidance on accessibility of digital services.
Viral content/interactive surveys. At their best, surveys can be a very effective communication and marketing tool. Interactive content in particular has viral potential. You can optimize the way your survey is displayed when shared.
Invitation message. With an invitation message, you let respondents know that your survey is open for response and motivate them to respond. The invitation message can be sent via email or text message.
Report. The report shows you the results of your survey. A good report gives you an up-to-date picture of the situation and allows you to catch up on areas for improvement. It makes knowledge management very practical.
Trend analysis. You can repeat the same survey or combine surveys with the same or similar content to see the development of your company.
Group comparison. You can compare and analyze different groups of respondents on any aspect of the report. This is a powerful tool when doing a deeper analysis of the results.
Intelligent zoom. Survey responses can be standardized to a normal distribution, which is particularly useful when analysing 2D question reports. This is done by moving average to the center and using relative positions, which helps eliminate biases and clarify the data.
Integrations / APIs. You can use an integration to connect a survey tool to a CRM, for example, to import respondent data into the survey tool or to export enhanced customer data from the survey tool back to the CRM.
Embedded survey. You can share a survey by embedding it on your website as an iframe embed or a floating embed. This allows you to reach respondents who visit your website but whose contact details you do not have.
Automatic progression. Automatic progression directs the respondent instantly to the next question after answering. The respondent experience is improved by not having to click "Next" after each question.
CSS Styles editor. Add your custom CSS styles for a survey. Please notice that the CSS Styles editor is mainly meant for advanced users.
Email. Via email you can send survey invitations to your contacts.
JSON config editor. Customize your survey even further. Please notice that the JSON config editor is mainly meant for advanced users.
Online. The survey is open for respondents. Read about how to open a survey from the Publishing the survey -article.
Offline. The survey is closed and responses cannot be given. Read about how to close a survey from the Closing and Scheduling a Survey -article.
Properties. Properties are information, for example a link to your company's Facebook profile, that can later be used, for example, in email invitations and when defining survey social sharing. You can modify the properties of your organization or your own profile.
Property Text. Property texts can be used in a survey invitation email to make the email more personal. For example, a respondent's name can be used as a property.
Smiley indicator.
Smiley indicator can be used in slider, range, and 2D question types.