Question types

2D Slider

The 2D Slider question type is something that we at ZEF are very proud of. With 2D Slider, respondents' opinions are measured in two dimensions. For example, in the X-axis, you can ask about the taste of the new coffee your company started to order. In the Y-axis, you can ask if the taste is really important for the respondent.

Our Z-Scoring method together with 2D Slider questions helps you figure out which issues in your survey require your immediate attention and which ones you can ignore. For example, if one of your subject areas has performed poorly, but at the same time its importance is low, it's nothing to worry about immediately. This feature is very popular among HR and customer satisfaction surveys.

When you have given your question or statement a name, proceed by giving the 2D axes their minimum and maximum labels. We recommend that you also give titles to the axes to make answering easier. Please see the picture below for an example.

In the advanced settings, you can

• copy settings from a previous question
• set the minimum and maximum values for the axes
• adjust the step size of the 2D answering field
• toggle answer value visibility to respondents
• smiley indicator on/off.

Slider

The Slider is a popular and easy alternative to choice questions. It's good for respondents to choose more flexibly between two endpoints rather than choosing between preset choices. Respondents can move the slider handle to the point they think represents their opinion the most.

You can label the minimum and maximum values simply by typing them in the corresponding fields. Same goes with labeling the axis itself. For example, when the question is "my current mood":

• Axis label: "Mood"
• Max label: "Brilliant!"
• Min label: "Not so good"

Click the Options icon to make more adjustments (optional):

• Copy question settings from another question
• Set up minimum and maximum values for the question
• Reset the values
• Adjust step size
• Toggle visibility to respondents
• Axis minimum and maximum values
• Answer value (on top of the slider handle)
• Smiley indicator

Hint: The bigger the gap between min and max values, the 'smoother' the handle movement is. This is something to note when thinking about user experience.

Rating

The Rating question type is used to ask respondents for a rating on a specified scale. Unlike the Slider question type, the handle in a rating question is positioned on the left side of the axis area, rather than the middle. This question type is suitable for scales such as Likert scales or school ratings.

NPS

The NPS question type is designed to measure customer satisfaction. NPS stands for Net Promoter Score. It consists of a question on a scale of 0 to 10 asking whether the respondent would recommend a company (or a service or product). Those with a recommendation score between 9 and 10 are considered promoters, those with a score between 7 and 8 are considered passive respondents and those with a score between 0 and 6 are considered detractors. The NPS measures the ratio of promoters to detractors.

eNPS

The eNPS question type is designed to measure employee satisfaction. eNPS stands for Employee Net Promoter Score. The question type consists of a question on a scale of 0 to 10 asking whether employees prefer the company as a place to work. Those who score between 9 and 10 are considered promoters, those who score between 7 and 8 are considered passive respondents and those who score between 0 and 6 are considered detractors. eNPS measures the ratio of promoters to detractors.

Range

The Range question type works very similarly to a slider. The difference with range type questions is that it allows respondents to select a set of values from the range you provide, specifying both a lower and an upper limit for their answer. This question type is useful for collecting data where a range of values is more informative than a single number.

Info

When you want to inform your respondents about the purpose of your survey, give them feedback in the middle of the survey or give them instructions on how to answer, the Info card type is the way to go. Just go ahead and give your info text a title and write your text in the field.

Single Choice

Selecting the Single Choice question type lets your respondents choose from different options. Click Add new choice to write down a new choice option. You can add multiple choices, and delete them by clicking the trash bin icon that appears next to the choice.

You can also give an option to evaluators to write their own option. That can be added by clicking Add "Other" option on. The label for the textbox can be modified by writing the wanted text on the Other field.

In the Options, you can choose to randomly shuffle the choices when shown to the respondent.

Multiple Choice

In Multiple Choice questions, the respondent can choose multiple answers from the provided options. Click Add choice to write down a new choice option. You can add multiple choices, and delete them by clicking the trash bin icon that appears next to the choice.

You can also give an option to evaluators to write their own option. That can be added by clicking Add "Other" option on. The label for the textbox can be modified by writing the wanted text on the Other field.

In the Options, you can:

• determine the number of choices the respondent can pick
• toggle visibility for selection limit

Picture Choice

The Picture Choice question type allows you to visually represent different choices for the respondent. You can use the Unsplash-image bank for royalty-free pictures, leverage the Design bot to grab images from your website, or upload pictures from your device.

After selecting the question type, you can access the options to choose different layouts, set the number of choices a respondent can make, and possibly enable zooming on the pictures. You can also shuffle the order of the options to avoid bias in the survey results.

URL, Email, Phone, Number

If you want your respondents to write down a website URL (a homepage, for example), an email address, a phone number or any kind of other numbers, then these are the input types to use. They make sure the respondent enters information in the correct format.

File Upload

The file upload allows respondents to upload data for you to use. You can specify the allowed file types and the maximum file size (up to 100MB). If you allow image files, respondents can use the camera on most phones to take a picture directly within the question.

Only one attachment can be uploaded per question. If you require more files from respondents, create multiple attachment questions for the respondent.

Text

Sometimes it is useful or even necessary to collect feedback or opinions on a subject. Feedback is often collected at the end of each question group, about the subject of that group. This can be done by using the Text question type.

Input texts are also useful when you want to engage respondents who have answered a previous question in a certain manner. For example, when a respondent has given their opinion a bit on the negative side, you might want to ask how the topic can be improved. Of course, this also works in the opposite way!

Numeric Dropdown

With a Numeric Dropdown list, you can create a dropdown list of numbers. Just choose the minimum and maximum values and then define the step size.

Dropdown

The regular Dropdown list serves as an alternative to choice questions. Write your options down and give a hint to your respondents, if you want.

It is recommended that you use a Dropdown menu instead of a Choice question if there are a lot of options, usually the appropriate limit is more than 10 options. An additional advantage of a Dropdown question type is that the respondent can use the search function, making it easier to find the right option from a large number of options.

Checkbox

The Checkbox question type allows respondents to make a simple choice by checking a box. This is useful for straightforward questions where the respondent can indicate their agreement or acceptance. Respondents can either click the checkbox or move forward to the next question without answering. You can use a Checkbox, for example, to give the respondents a chance to allow you to use their personal data for further use.

AI Interviewer

The AI Interviewer generates follow-up questions based on a predefined survey question. In the interviewer settings, you can specify which question the follow-up inquiries should be related to. By default, the AI Interviewer prioritizes follow-up questions for the NPS question, but it can also ask clarifying questions based on scale questions. While the interviewer can be used with other question types as well, NPS and scale questions provide the best results.

You can provide context to the interviewer, which influences the analysis and the insights it generates. Context can be set when designing the survey by either providing the interviewer with your website URL or by manually writing a contextual description. A well-defined context helps the interviewer better understand your operations and improve the relevance of the responses.