Prompt library for analyzing ZEF surveys
1. General
These two reports should be requested from Esko for every survey:
- Create a report for the management team including an action plan based on development areas and strengths. Explain what we should do next to improve our operations and increase customer/employee satisfaction.
- Conduct a foresight analysis based on this survey.
Additional prompts:
- Highlight individual responses that include criticism or development ideas.
- How are development areas reflected in open feedback?
- Create material for the CEO focusing only on ROI.
- Create a report for the marketing team on how they can utilize the results.
- Create a report for sales on how they should sell our services based on this survey.
- Create an individual report for each manager (X people), including their team’s responses. Highlight strengths, development areas, and direction. Do not ask follow-up questions—complete everything in one go.
2. Employee surveys
Root causes and deep understanding
- Analyze open responses and identify key root causes behind low satisfaction or risk signals. Group findings into themes and explain their drivers.
- Why did respondents answer as they did? What deeper factors explain the responses?
- What are the biggest hidden issues not explicitly stated but inferred from responses?
Risks and employee turnover
- Identify early warning signs related to engagement, wellbeing, or turnover. What might escalate if not addressed?
- Which factors are most strongly linked to turnover risk?
- What requires immediate action vs. later attention?
Segmentation and employee insight
- Compare responses across groups (teams, roles, locations). What differences or trends emerge?
- Where is the greatest variation, and what does it indicate?
Employee experience and strengths
- Where does the organization perform best from the employee perspective, and why?
Actions and prioritization
- Suggest 3–5 high-impact actions and justify expected outcomes.
- If leadership could act on only one thing, what should it be and why?
Changes and trends
- Compare results to previous surveys. What improved, declined, or remained stable—and why?
Summary and reporting
- Summarize key themes from open feedback for leadership.
- Which individual comments best illustrate key issues or successes?
Beyond numbers
- What insights are not visible from numerical data alone?
3. Customer surveys
Root causes and deep understanding
- Analyze open feedback and identify root causes of satisfaction or dissatisfaction.
- Why did customers respond as they did? What deeper drivers explain this?
- What hidden issues can be inferred?
NPS and drivers
- What drives willingness to recommend? What explains differences between promoters and detractors?
- What insights are not revealed by NPS alone?
Risks and churn
- Identify early warning signs of churn. What might escalate?
- What factors are linked to churn risk?
Segmentation and insight
- Compare responses across segments (countries, tenure, etc.).
- Who are least satisfied and why?
- Define the Ideal Customer Profile (ICP).
Customer journey
- Where does the experience break down and why?
- Where do we succeed best and why?
Actions and prioritization
- Suggest 3–5 key improvements and expected business impact.
- If only one action is possible, what should it be?
Changes and trends
- Compare to previous results.
Summary and reporting
- Summarize key themes.
- Highlight representative comments.
Business impact
- How does customer experience link to revenue, loyalty, upsell?
Sales & marketing
- How should we communicate our strengths?
- Create reports for sales and marketing teams.
4. Cross-analysis (customer + employee)
- Identify shared root causes across both datasets
- Detect risks and early warning signals
- Compare segments and highlight differences
- Analyze alignment vs. gaps between employee and customer experience
- Identify actions that improve both simultaneously
- Link insights to business outcomes
- Provide leadership summary and recommendations
5. Sales surveys
- Identify root causes behind sales success and challenges
- Detect risks impacting conversion and relationships
- Compare teams, roles, and segments
- Highlight strengths and competitive advantages
- Suggest prioritized actions to improve performance
- Track changes over time
- Provide clear summary for sales leadership
6. Marketing surveys
Includes:
Event surveys
- Analyze success, friction points, and participant experience
- Identify improvements and impact
Market research
- Identify needs, segments, and buying drivers
- Analyze competition and positioning
Brand research
- Understand brand perception, strengths, and weaknesses
Messaging tests
- Evaluate clarity, effectiveness, and audience fit
Content & channel surveys
- Identify most effective content and channels
Campaign feedback
- Evaluate campaign performance and improvements
Website & digital experience
- Identify usability, clarity, and conversion barriers
Customer insight surveys
- Define ICP, motivations, and buying readiness
7. Leadership self-assessment
- Identify root causes behind leadership strengths and weaknesses
- Detect risks in decision-making and trust
- Compare leadership alignment
- Highlight strengths and development areas
- Suggest prioritized actions
- Track changes over time
- Provide leadership report
8. Strategy development surveys
- Identify root causes behind strategy clarity and challenges
- Detect strategic risks and misalignment
- Evaluate shared understanding across the organization
- Highlight strengths and opportunities
- Suggest prioritized actions
- Track development trends
- Provide leadership-level summary and recommendations